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According to reports voiced at a recent Tourism Authority of Thailand (TAT) seminar in Qatar Thailand currently holds a 38% stake in the world’s medical tourism market, the largest of any country in the globe.

Qatar, the 5th of October 2010: Dr. Surapong Ambhanwong (Phayathai Hospital Chief Medical & International Business Officer) explained that the passage of international patients was currently producing an estimated 920,000 travellers to the Kingdom of Thailand annually, making it the number one destination for medical tourists.

Speaking at the inaugural Medical Health and Wellness Roadshow in Doha, Qatar, Dr. Ambhanwong explained that the scope of procedures being undertaken in Thailand was wide, covering areas such as plastic surgery, joint replacement, cancer treatment, open heart surgery and dental care.

“Many also visit Thailand to seek professional advice for a better quality of life, through Thailand’s many alternative medical centres and hospitals, to help control and reduce the threat of diabetes, cholesterol, obesity and blood pressure,” he said.

The roadshow, organised in conjunction with the TAT, was aimed at promoting Thailand’s expertise and specialisation in providing cutting-edge medical care throughout the world and in particular focusing on the Gulf States.

The initiative will see representatives from Thailand’s leading hospitals and wellness centers visit the Middle East to meet directly with industry professionals and medical travel consultants as well as regional government administrators.

Present at the roadshow, TAT director Pramoth Supyen revealed that Middle Eastern travel to Thailand was constantly on the rise, whether seeking medical care or leisure travel. He stated that the TAT was now focusing its aims on further promoting tourism in the region based on the success of initial cooperation with region governments.

“Thailand proves an attractive option as a medical destination due to the country’s well established industry to provide high quality, cost effective treatment of international standards,” he said “the medical industry has proven itself with the added advantage of providing far superior nursing care, as well as the unique Thai approach and attention to personal care”.

source:

Boai Medical Group, China’s largest private medical organisation, has commenced an evaluation program with a view to starting operations in the Gulf. The group has signed ExHealthExHealthLoading…, a dedicated healthcare marketing and communications agency located in Dubai Healthcare City, to undertake research and develop their marketing and communications strategies.

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Medical tourism is a cash-rich industry. In Asia alone, studies have shown that some $390 billion are spent annually for health care. Most of this, finds its way into Thailand, India and Singapore, countries which currently lead the way in this field.

Can you imagine if the Philippines can just bite off a 10-percent chunk of this total budget? And that is just for medical tourism, not including the plain pleasure seekers, the bargain hunters, and the sightseers.

Medical tourism consists of medical care, health and wellness, traditional and alternative health care such as acupuncture, herbal medicine, virgin coconut oil, organic food, neutraceuticals and long-term tourism and international retirement health zones where foreign patients can recuperate, rehabilitate and retire. To complete the picture, the components of tourism and shopping have been added to increase the choices of tourists and bring in more.

Among the services that the country offers to foreigners are elective procedures such as cosmetic surgery, liposuction and dental surgery, and life-saving procedures such as coronary bypass surgery, kidney transplants and cancer treatment.

As testimony to the country’s advantages in medical tourism, a general checkup in the United States costs $5,000 while it will cost only the equivalent of $500 in the Philippines. Coronary bypass surgery, which clocks up $50,000 in the United States, will cost only $25,000 locally. And while kidney transplants can reach up to $150,000 abroad, it will only cost $25,000 here.

Even if the plane fare is added, trip to resort and a $100 gift certificate to add to their shopping money after they recover, the Philippine rate will still come out so much cheaper than having the surgeries abroad.

Cost is not only the country’s competitive advantage. The Philippines is also blessed with well-trained and highly skilled medical practitioners that are fluent in English and have received postgraduate training in the developed countries. Nurses and paramedical staff are also one of the best, as attested by the strong demand for their services and skills in foreign countries.

Besides competence, they are also known for their compassion, a key ingredient in caring for patients.

When the patients recuperate from the medical procedures that they came for, the variety of the country’s tourism offerings is also seen as a key advantage to luring medical tourism.

For sure, there will be the staple and indispensable aqua and beach tourism in Cebu, Palawan, Albay, Camiguin, Bohol, Boracay and of course Eastern Visayas. But the country also will offer historical, heritage and cultural tourism in places such as Leyte in Eastern Visayas, Vigan in Ilocos, the Banawe Rice Terraces, Fort Santiago and Intramuros, and the many interesting sites and activities in every province.

And don’t forget the great

Patients can save as much as 80 percent on procedures done by medical professionals often educated and trained in the United States at hospitals increasingly accredited for meeting U.S.-like standards.

An estimated 150,000 people traveled abroad last year for medical treatment, and the number is expected to double by 2010, said Josef Woodman, author of “Patients Beyond Borders: Everybody’s Guide to Affordable, World-class Medical Tourism.” Nearly half had medically necessary surgeries, such as hip replacements or spinal work, heart surgeries, even cancer treatment.

The book, released in March, tells how patients can save 25 percent to 75 percent on anything from LASIK eye repair to neurosurgery by traveling outside the United States.

Health-industry representatives said U.S. healthcare costs more, in part, because of skyrocketing medical-malpractice insurance and the higher wages and benefits paid to hospital workers.

Costs are high, said Woodman in a telephone interview, “because Americans demand from cradle to grave the most expensive treatment, the most extensive testing.”

He said the American healthcare system is “stuck” because insurance companies are dictating what can and can’t be covered, and consumers are unable to negotiate direct payment to providers.
A longtime surgeon and clinical professor for UC San Francisco’s Fresno-based medical education program, said that while he has been all over the world and knows there is great medical care available, he advises caution.

He said there are also plenty of Third World countries with hospitals and doctors that don’t meet U.S. guidelines and restrictions but offer huge discounts. Hospitals here have to meet certain standards, he said.

Those who choose to go abroad? “I think it is probably dangerous, and you are probably taking a risk with your life. I think you should find a way to get it done at the good hospitals in town,” Parks said.

Woodman has traveled abroad for his own care. He went to Costa Rica for dental work — a root canal, implants and follow-up care — after looking at several other countries. He said he saved about $2,000.

The key to a good experience, he said, is to do your homework, find out about the doctors, try to interview them beforehand, and then ask about success rates and find out about the facility. “If they don’t speak English, then move on.”

Interest in traveling abroad for medical treatment has spawned a new industry: medical tourism. Companies are playing the role of travel agent and medical-care coordinator and linking American patients with overseas hospitals for a fee.

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