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HYDERABAD: If cost-effective affordable treatment is what attracts foreigners to India, according to experts, what invites most of the international patients to the city is not just its reputed hospitals but, also the Hyderabadi Deccani culture and its association with middle eastern countries.

According to major hospitals in the city, most of the international patients are from the middle-east and Africa. “With over 50 per cent of patients from the middle-east and Africa, Hyderabad’s medical tourism scenario is rising at around 20 pe cent per annum and stands 4th in the country,” explains Dr K Hariprasad, CEO, Apollo Hospitals.
Mahinder Pala, GM, strategy marketing at Care Hospitals, says that around 700 plus international tourists visit the city every month. “A lot of patients have friends or relatives in the Old City.

Knowing about Hyderabadi culture, they feel more secure in the city. Over the last few months, we have had 50-60 out-patients and around 20 in-patients,” he says.
A good number of international patients also come from south-east Asia and Africa apart from countries like Afghanistan, Iraq, Oman, Saudi Arabia, and a minimum of 0.1 per cent of them all come from countries like the US and Japan.

The most sought after super specialties are Neurology, ENT, Spine and Orthopaedics.
Hospitals also believe that a boom in medical tourism in the city could be due to the development of the international airport at Shamshabad as well as the global marketing of Indian hospital services.

“We make prior inquiries and appointments before coming to India for treatment. Most of them maintain a special department for handling international patients,” said a patient from Yemen who did not want to be named.
“We take care of the patient right from applying for a visa to providing budget accommodation for the patient’s relatives, foreign exchange facility, bank transfer facility, co-ordination with Indian embassies for visa, FRRO assistance and local shopping assistance etc.

We also have all language interpreters,” said a few of the hospital managers, corroborating what the Yemeni patient said.
One may wonder how the treatment is cost-effective. But Radhey Mohan, senior general manager, international marketing, Apollo Hospitals, points out,

“Hip replacement, knee replacement, heart surgeries, liver transplant, bone marrow transplant, kidney transplant, cancer treatment etc at 1/3rd of the cost compared to the US, the UK or Canada and 1/5th when compared to Thailand and Singapore – that is what we offer.”

Another reason, according to Pala, is that most of the foreigners either do not have medical insurance.

http://ibnlive.in.com/news/medical-tourism-picks-up-in-city/246484-60-121.html

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Recently, much has been said about the healthcare industry in India and its growth. And rightly so; the industry has been gathering steam and making people take notice of its massive growth.
Last year, Dr. Prathap C. Reddy, Apollo Hospitals group founder-chairman said in Bangalore that the overall industry will show speedy signs of growth mainly because of increase in life expectancy, higher income levels, greater reach of health insurance, and growing lifestyle-related diseases.
In fact, it is already a million-dollar industry that is currently undergoing a rapid expansion phase with 12 percent CGPA (cumulative growth per annum) since 2008. By 2020, the sector will accumulate Rs.1.3 trillion (Rs.12,60,000 crore) in revenues.

“Government initiatives and public-private partnerships will help create better opportunities for nurses, paramedics, emergency medical technicians and specialized doctors across the country,” Dr Reddy said.

According to the Investment Commission of India, the market size of hospitals and nursing homes will grow at 20% every year & projected to stand at Rs. 54,000 crore.
Medical equipment on the other hand will be somewhere close to Rs. 9,000 crore with 15 per cent growth; clinical lab diagnostics with Rs.4,500 crore – a clear 30 per cent increase.

In addition to this, imaging diagnostics will be another money-spinning business standing at Rs.4,500 crore (30 per cent growth).

Other services including training and education, aesthetics and weight loss, and retail pharmacy will stand at Rs. 9,000 crore.

There’s also been an influx of medical tourism, educational services, and leisure tourism in India which is likely to build up in the coming years drawing an additional $6-50 billion in revenue and producing close to 10-48 million direct and indirect jobs by 2020.

Investments in Healthcare

Global Ratings agency Fitch recently said that “India’s healthcare sector will continue to witness investments in 2012 but at a slow pace, driven by a wide gap between the demand for, and supply of, healthcare services,” Fitch Ratings said in its annual report ’2012 Outlook: India Health Care’.

It further added: “This (slow growth) is due to below-par healthcare infrastructure, especially in Tier II and Tier III cities, increasing lifestyle-related health problems, changing demographics, rising disposable income and insurance penetration, and increasing government support and medical tourism.”

“The sector will continue to offer investment opportunities in increasing bed capacity, ancillary industries like medical technologies and diagnostics in Tier II and Tier III cities, while specialty services like cardiology, neurology, joint replacements etc, are likely to attract most of the investments in bigger cities,” the report said.

Rise of the Insurance Industry

The Insurance segment is worth $3 billion (Rs 15,000 crore) as of now. “Health insurance is growing at 20% and will reach around $13 billion by 2020.

So, it is growing at a faster rate than the healthcare industry but, even with that growth, you are talking about a funding gap of over $200 billion.

The gap in rupees crore is so significant that the Indian government will have a serious issue in terms of financing healthcare” says Mr. Antony Jacob, CEO, Apollo Munich Health Insurance.

Competing with other Industries

The healthcare segment is moving ahead on the same line as the pharmaceutical or the software industries here.

Like manufacturing, this segment also has the power to be the engine of the country’s economy. Thanks to this, many foreign companies will continue to invest in it in the years ahead.

The Path Ahead

Already, India’s economy is flourishing and the middle class is getting stronger with more disposable income to spend on healthcare services.

The Government of India too is in the midst of constantly developing all inclusive policies on healthcare that aim to reinforce the sector – a high number of infrastructure and advance medical equipment solutions have been infused in the sector.

In the years ahead, the sector holds greater potential and promise. “Health Insurance as a business, has the potential to show top line growth,” concludes Dr Reddy.

http://www.businessreviewindia.in/business_leaders/indias-healthcare-industry-is-touching-new-dimensions

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Deputy Chief Minister of Tamil Nadu M.K.Stalin inaugurates the 25 – acre Park at Irungattukottai, near Chennai for Indigenous manufacture of world-class medical devices. Technology products at the park to offer international quality yet cost effective solutions to healthcare providers.

Deputy Chief Minister M.K. Stalin (Centre) along with Dr. G.S.K. Velu, Founder & MD , Trivitron (right) at the Aloka Imagine Lab.Deputy Chief Minister M.K. Stalin (Centre) along with Dr. G.S.K. Velu, Founder & MD , Trivitron (right)…

Deputy Chief Minister, M.K. Stalin (Centre) citting the ribbon of the Trvitron Medical Technologies Park. Dr. G.S.K. Velu, Founder & MD , Trivitron (left) and Dr. Pratap C. Reddy, Chairman Apollo Hospitals Group (right).Deputy Chief Minister, M.K. Stalin (Centre) citting the ribbon of the Trvitron Medical Technologies Park….

Chennai, Tamil Nadu, January 25, 2010 /India PRwire/ — “It’s a proud moment for all of us. We are exhilarated that Trivitron has set up the first medical technology park in the region to manufacture an indigenous line of products designed specifically for Indian markets. This is yet another feather in the cap of Tamil Nadu’s healthcare system.

Tamil Nadu, as you are all aware, is the leader in healthcare delivery in the country and is the choicest destination for international medical tourism”, said M. K. Stalin, the Deputy Chief Minister of Tamil Nadu. “It is an idea whose time has certainly come. With healthcare costs becoming prohibitive by the day, it is imperative that initiatives like this one be promoted aggressively”, he added.

He was speaking at the inauguration of South Asia’s first medical technology park at Sriperumbudur near Chennai on Monday. The setting up of the park at Chennai is in line with the government of Tamil Nadu’s initiative of promoting Chennai as a manufacturing hub.

Chennai has also been chosen in view of its reputation as a medical tourism hotspot. Its healthcare infrastructure, which includes among other things the clinical expertise on offer, has often come in for praise. What’s more, it has the added advantage of having an eastern seaport and a well-established airport.

Spread over 25 acres and designed to house 10 international medical technology manufacturers, the Trivitron Medical Technologies Park is an initiative of Trivitron Healthcare Private Ltd, one of the leading medical technology companies in India.

The park aims to bring cutting edge medical technology to medical professionals across the country at affordable costs. A range of products including Ultrasound systems, Colour Dopplers, X – ray machines, C-arms , in-vitro diagnostic reagents and instruments, cardiology diagnostic instruments, critical care instruments, modular operating theatres, operating theatre lights and tables and implantable medical devices will be manufactured at the park.

It is expected that the manufacture of world-class medical devices within the country will bring down the overall healthcare costs dramatically.

The first of the various facilities to be set up at the park was also inaugurated on Monday. Inaugurated by Dr. Prathap. C. Reddy, Chairman, Apollo group of Hospitals, the Aloka Trivitron Medical Technologies facility is a joint venture between Aloka, a Japan based company credited with pioneering the diagnostic ultrasound technology globally and Trivitron.

The facility designed by Aloka Ltd’s Japanese production team, boasts of a fully ESD tiled production area of 12,000 sq. ft (ESD helps in the discharge of electrical charges from the human body, ensuring that the calibration of surrounding instruments does not get affected). Other areas of the facility, adding upto a total of approximately 20,000 sq. ft and including internal corridors, raw material storage area, material IN & UT areas have an epoxy coated flooring. The production area has an open design, which ensures a complete view from all sides of the goings – on inside. The facility itself has CCTV cameras installed everywhere. Measures have been taken to ensure that the facility is eco- friendly with ample usage of natural light and good water harvesting capacity.

Expected to reach maximum functional capacity soon, the facility the will engage in the manufacture of ultrasound machines, high end colour dopplers and advanced imaging systems.

“For quite some time now there has been a felt need of making quality healthcare not only available but also affordable. With the setting up of this park this need will certainly be met.

Indigenous manufacture of world class medical devices in collaboration with the best medical technology companies and research institutes in the world will spawn a new era in the spread of life saving medical technology across the country”, said Dr. Reddy.

In his address Mr. Minoru Yosizumi, President Aloka Ltd, Japan emphasized that the products manufactured at the facility will adhere to international standards such as ISO 9000 – 2001, ISO 13485, CE, US FDA and Japan MITI certifications.

In his keynote address Dr. G.S.K.Velu, Founder and Managing Director, Trivitron Group of Companies expressed hope that the setting up of the park will catalyze the rapid spread of medical technology across the country.

“The setting up of this park is a dream come true. With this we plan to put India on the global map of medical technology manufacturing. The fact that this initiative will eventually help bring down healthcare costs, facilitating the spread of advanced medical technology across the country is a source of great satisfaction for me”, he said.

Trivitron Healthcare Pvt. Ltd. is looking at setting up more facilities at the park very soon. To this end, the company has already signed joint ventures with leading international medical devices manufacturers. These include Brandon Medical, UK, ET, Cardioline, Italy, Johnson Medical, Sweeden and Biosystems, Spain.

V.K.Subburaj, Principal Secretary, Department of Health and Family Welfare, Govt. of Tamil Nadu hailed the setting up of the park as a giant stride towards self – sufficiency in medical devices manufacture. He said that this unique initiative will go a long way in ensuring that quality healthcare becomes widely available. A reduction in the manufacturing costs of medical devices, he said, will in turn reduce the overall healthcare costs significantly.

Prominent among others who spoke were Dr. T. K.Parthasarty, Director Trivitron Healthcare Private Ltd and V.R.Venkatachalam, Chancellor, Sri Ramachandra Medical University who also felicitated the chief guest.

Indiaprwirer.com

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