Archive for December, 2010

Marketing to International Patients Requiring Complex Medical Procedures

Posted on 23 December 2010 in Uncategorized by admin

Being the President of Stackpole & Associates, Irving Stackpole will give a presentation entitled “Motivating the High End Market:Attracting the Most Profitable International Patients” on the 5th of May 2010 at the European Medical Travel Conference in Venice, Italy.

Medical strategies are different from marketing campaigns. Medical Strategies are use to catch the attention of numerous medical tourist that needs complicated medication while marketing campaigns are intended for casual international health and wellness traveler.

The psychological profiles of international patients seeking medical procedures that are complex require marketing plans featuring competent, confidence building messages rather than the “fun in the sun” campaigns designed for medical travelers seeking low acuity treatments. Understanding the different between these two market segments is vital to achieving success in the medical tourism industry.

There are differences in motivational factors among individuals having an orthopedic or cardiac procedure compare to someone having a minor cosmetic on dental medication. Understanding their differences is essential for marketing campaign creations that will catch the attention of numerous health travelers.

More and more countries are now placing vast priority on medical tourism as their identify the importance to the industry. Competition on attracting international patients that needs serious medical treatment is

As more and more countries identify medical tourism as a national priority, competition for international patients who require complex care are a ripe target in that they purchase high cost, high margin medical care as well as staying in country for an extended period of time. These types of international visitors are a substantial value added to the local economy and are going to be the focus of more and better targeted marketing efforts, Marketing tips and other helpful hints will be provided as part of Mr. Stackpole’s presentation to help organizations secure the types of clients they seek.

Established in 1991, Stackpole & Associates provides marketing, market research, and business development solutions for providers, consumers, and customers in healthcare, senior living and human services. For the medical tourism industry, Stackpole & Associates can help businesses identify prospective clients globally with a focus on the US, UK and Canada, and then ensure that the products and services offered to those customers carry the right message in the right way. The company is an active member of the Medical Tourism Association.

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U.S.-Canadian Team Near Cancun Conducting Surgery Trips for Medical Tourists

Posted on 20 December 2010 in Uncategorized by admin

Launched by an American-Canadian team living and working in Merida – near Cancun – Medical Traveler Yucatan (MTY) www.medicaltraveleryucatan.com provides all-inclusive organizing of medical procedures and medical tourism trip services for their fellow countrymen. Surgery is scheduled in a timely fashion at a world-class hospital and at substantial savings. The MTY team coordinates and oversees all hospital and medical surgery trip details in person. Unique in its approach, the U.S.-Canadian team meets patients at the airport and accompanies them throughout their medical stay.

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Medical tourism costs under the microscope

Posted on 19 December 2010 in Uncategorized by admin

Medical tourism is a rapidly growing industry. Long NHS waiting lists and expensive private care have meant that 2.65 million Britons have recently been or are planning to go abroad for medical procedures.
Gone are the days when going overseas for a medical procedure meant solely cut-price cosmetic surgery and a recovery in the sun. Now patients are opting to go abroad for cheaper deals on hip replacements, dentistry and infertility treatment.

Not that it is without controversy – a recent report in The Lancet warned that antibiotics’ days were numbered because of global travel and medical tourism.
According to currency broker Currencies.co.uk, one in 20 people have recently had a medical or dental procedure outside Britain – or are planning one. Sterling’s strength against eastern European currencies and NHS cutbacks have meant countries such as Bulgaria, Poland and the Czech Republic have seen increasing numbers of medical tourists.
With spending cuts expected to hit the NHS, more people might be tempted to look overseas. So how do you ensure that you save without risking your health?
A spokesman for the British Medical Association (BMA) said thorough research was essential before any patient considered going abroad for treatment.
“It is extremely important that patients consult their GP for advice. Patients should also investigate all aspects of their proposed treatment. This must include the health and safety standards of the facilities and the potential impact of long-distance travel on their recovery from all forms of medication or surgery abroad,” he said.
There are several ways to check the standard of care. Dr Edward Watson, a former accident and emergency doctor, said there was no global regulatory body for medical travel, but there is a universal body for accreditation – ISQua (the International Society for Quality in Health Care). Dr Watson set up Medtral New Zealand for Americans looking for more affordable treatment.
“ISQua has members in 70 countries, including Canada, the UK, Ireland, New Zealand, Australia and South Africa, as well as Japan and Taiwan,” he said.
”You should also check your surgeon’s training, patient testimonials and published ‘adverse event rates’. You have to be careful with these as they are not independently verified and some hospitals we find do lie. Also, some hospitals talk about their overall adverse event rate. If they do thousands of eye operations and endoscopies then their overall event rate is very low compared to a hospital that does a lot of complex surgery.”
There are also international hospital accreditation programmes. The Joint Commission International (JCI) accredits hospitals, while QHA Trent, a British company, accredits and provides consultancy services for hospitals and clinics globally.
Many hospitals in India and other parts of Asia will have doctors who trained in Britain or America. Not only are their qualifications easier to verify, but they are more likely to speak good English. Check the level of English spoken at the hospital or aftercare facility – communicating with nurses can be paramount.
As well as cosmetic and elective surgery, it is increasingly common for patients to go abroad for addiction therapy, obesity treatment, fertility treatment and hair transplants.
According to figures based on the Medical Tourism Survey on behalf of Treatment Abroad, 43pc of British patients travelled abroad for dental treatments, 29pc for cosmetic surgery and 28pc for other items such as orthopaedic surgery and infertility treatment.
With dentistry, although you can save £170 having a crown in Spain (36pc cheaper than in Britain), it will cost you £33 more to have a dental X?ray, which you will need before and after treatment. This loss can be recouped when considering the cost of an oral examination and consultation – £45 in Britain but free in Spain.
It is also vital that you ensure that any aftercare you require is included in the package, or that you have made arrangements for yourself. The BMA considers this to be as important as the treatment itself. “Patients should guarantee that their treatment includes clear provisions, agreed with their overseas clinicians, for follow-up care after any medical procedures,” it said.
Booking through an agent or operator will mean that you can negotiate all-inclusive packages. Although more expensive, you are more likely to receive a higher quality of care before, during and after a procedure.
TreatmentAbroad.com provides information for patients about clinics, hospitals and specialists worldwide that are attracting medical tourists. Keith Pollard, director of Treatment Abroad, said you should think about how much time you will need for rehabilitation and whether you wish to have a friend or partner support you.
He advised patients to ask operators for a breakdown of costs and to provide them with as much detail as possible about your needs, including medical history, dietary requirements and allergies. Mr Pollard warned that many patients made the mistake of thinking their annual travel insurance policy would cover elective surgery abroad – just because it covers an accidental occurrence that leads to them requiring medical treatment.
Jennifer Thomas, from Direct Line Insurance, added: “Our policies do not provide cover for medical costs if a patient has elected to go abroad for treatment. This includes any costs relating to complications arising from the elected surgery. The main purpose of the cover in our policies is for emergency medical situations arising from accidental occurrences.
“However, should a customer choose to take a holiday for rest and recuperation after the elected surgery, and they have an unrelated accident or illness, cover is provided. Cover would also be provided in the event of accident and illness in the days leading up to the elected treatment but not while directly on the way to the hospital or clinic.”
Patients should opt for a specialist ”enhanced medical” insurance policy such as those provided by Seven Corners (www.seven corners.com), Health Traveller (www.health traveller.co.uk), P J Hayman (www.freespirittravelfor treatment.com) and Angelis (www.angelisgroup.com)
Medical tourism will continue to be on people’s agenda in time of economic hardship and NHS cuts, but anyone considering treatment overseas needs to consider it very carefully: it is a step into the unknown.

Mmedsoolution Medical Tourism Resource

Dimebon Results Medical Trials

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SimpleCare “Booming medical tourism industries in India and Pakistan could fuel a surge in antibiotic resistance”

Posted on 17 December 2010 in Uncategorized by admin

A dangerous new mutation that makes some bacteria resistant to almost all antibiotics has become increasingly common in India and Pakistan and is being found in patients in Britain and the United States who got medical care in those countries, according to new statistics.

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Thailand is Top Destination for Medical/Wellness Tourists

Posted on 17 December 2010 in Uncategorized by admin

According to reports voiced at a recent Tourism Authority of Thailand (TAT) seminar in Qatar Thailand currently holds a 38% stake in the world’s medical tourism market, the largest of any country in the globe.

Qatar, the 5th of October 2010: Dr. Surapong Ambhanwong (Phayathai Hospital Chief Medical & International Business Officer) explained that the passage of international patients was currently producing an estimated 920,000 travellers to the Kingdom of Thailand annually, making it the number one destination for medical tourists.

Speaking at the inaugural Medical Health and Wellness Roadshow in Doha, Qatar, Dr. Ambhanwong explained that the scope of procedures being undertaken in Thailand was wide, covering areas such as plastic surgery, joint replacement, cancer treatment, open heart surgery and dental care.

“Many also visit Thailand to seek professional advice for a better quality of life, through Thailand’s many alternative medical centres and hospitals, to help control and reduce the threat of diabetes, cholesterol, obesity and blood pressure,” he said.

The roadshow, organised in conjunction with the TAT, was aimed at promoting Thailand’s expertise and specialisation in providing cutting-edge medical care throughout the world and in particular focusing on the Gulf States.

The initiative will see representatives from Thailand’s leading hospitals and wellness centers visit the Middle East to meet directly with industry professionals and medical travel consultants as well as regional government administrators.

Present at the roadshow, TAT director Pramoth Supyen revealed that Middle Eastern travel to Thailand was constantly on the rise, whether seeking medical care or leisure travel. He stated that the TAT was now focusing its aims on further promoting tourism in the region based on the success of initial cooperation with region governments.

“Thailand proves an attractive option as a medical destination due to the country’s well established industry to provide high quality, cost effective treatment of international standards,” he said “the medical industry has proven itself with the added advantage of providing far superior nursing care, as well as the unique Thai approach and attention to personal care”.

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